Empty conference room with a glass table, six black chairs, and some pens, notepads, and markers on the table. Large window with a blurred cityscape in the background.

Fractional effort. Full impact.

reddot fractional management

What we do

  • reddot fractional provides interim management service and support of advanced analytics projects for teams in the fast moving consumer goods and technical consumer goods space.

  • We provide tailor-made, expert leadership that drives measurable results, without the cost and commitment of full-time hires.

Black and white portrait of a man in a dark suit, white shirt, and black glasses, sitting on a stool against a neutral background.

About

  • Bjoern Kroog launched reddot fractional management in 2026

  • Bjoern has 25+ years experience working for leading market insights and consumer packaged goods companies including NIQ, GfK and Kellogg’s in Europe and APAC

  • 17+ years experience in Advanced Analytics covering MMM, Conjoint, Forecasting, time series regression, AB Testing for consumer packaged and technical consumer goods companies covering local, regional and global projects

  • 3+ years experience in SaaS platform product management and deployment

  • Successful Advanced Analytics product and team development, Customer Success Management function set up and client implementation

  • Experience as a speaker at industry events and guest lecturer at the National University of Singapore

Connect

Contact Us

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